Not all school websites are created equal, and the difference often boils down to a site’s design and what tools are used to get it up and running. The best-built school websites are also the best at centralizing and disseminating information, keeping parents and students informed, and generating inquiries that convert to possible enrollments, all without a drop in the quality of user experience. Your school website design deserves the best tools the industry has to offer. We cannot recommend WordPress enough, so instead, we’ll spend this post going over three reasons why it’s a cut above the rest.
1. Flexibility in School Website Design
Image by Rosygown from Pixabay
One of the first things we’ve found when designing school websites is that all schools are different, down to what they want to display on their website. Standard additions like “About Us” and “Admissions” pages are understandable, but it’s far more common for schools to ask for niche inclusions that make administrative tasks easier or information acquisition more streamlined. This is where having a flexible website builder like WordPress has been invaluable, with over 60,000 plugins, widgets, and add-ons that make school websites built by Gradelink highly customizable. From unique forms embedded for visitors to fill, to updatable school calendars, it’s in being able to easily implement such dynamic details that WordPress truly shines.
2. Unmatched SEO Support
Image by Werner Moser from Pixabay
Achieving visibility for your school website is all about getting it to appear more frequently on search engine results. That’s where the term “Search Engine Optimisation” comes from, as the practice of making your website more visible on search engines. Compared to most website-building platforms, WordPress offers an extensive collection of tools to boost SEO for your school website, including on-page SEO addons like Yoast, website health check tools to troubleshoot performance, SEO content editors, and thousands of SEO-friendly website design templates that are optimised for visibility. With so much support, WordPress sets your school website up for the best possible scenario so it can be optimized for the search engines and AI search, where more people can find and learn more about your institution.
3. Unparalleled Scalability
As your school grows, so too should your school website. This means additions such as new programs, expansions of enrollment, launches of new initiatives, and much more. WordPress is suited to these levels of scalability than most. Expanding your digital presence will involve the use of more advanced solutions that enable your school website to maintain a fast, responsive user experience even with increased traffic from visitors and hold larger volumes of data in the form of content and user information. On a foundational level, WordPress architecture is expandable, based on its LAMP (Linux, Apache, MySQL, and PHP) code stack. This foundation allows for the creation of sites of all sizes, and your school website will be no exception!
Conclusion
A quick look at the industry shows that over 43% of all the websites in the world are powered by WordPress. Such a huge market share alone is enough to vouch for its popularity, but we wanted to explain why this popularity exists in the first place. WordPress offers the best functionality, and for school website designs specifically, we couldn’t recommend any other platform more. All the school websites we design on Gradelink are built on WordPress, and you can be sure that yours will enjoy these same benefits as a proper representation of your institution. Fill out this form to reach out to us for more information about our WordPress-based website design services!